“In the future. For acceptance.”

In the future, role models are essential to support family, enterprise or state; people to inspire the young and convey a positive image of our country to the outside world. In this connection few aspects of life trigger so much support and enthusiasm as sport. Whether successful skiers, footballers, professional cyclists and other activities – sport is one of the most important vehicles and focuses of popular support.

It is the duty of all professionals who benefit from the business environment of a country to promote its acceptance in the wider world. This is why sports personalities who throw a positive light on a country essentially deserve the support of all. Our philosophy builds upon this. For this reason we promote performance as well as mainstream sport.

In Liechtenstein. For Liechtenstein.